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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Only data on users that are seen on a go-forward basis is sent.
D) Uses a transparent 1x1 image pixel
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps are ranked different priorities.
B) The apps use different delivery methods.
C) You cannot create a single campaign to deliver to multiple app partners.
D) The apps support different IDs.
E) The apps receive data via different win frequencies.

3. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.

4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-classification
B) Managed classification
C) Self-service OnRamp
D) Corporate classification

5. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Frequency capping
C) Site Side Optimization
D) Media validation

Solutions: