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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Identity Map
B) Audiences
C) Events
D) Attributes

2. A marketing automation architect is designing a scalable content system. The architect needs a way to reuse complex personalization logic, such as an `if/else` statement that checks multiple profile attributes to display a specific greeting.
Which type of fragment should the architect use to create this reusable logic?

A) Expression fragment
B) Dynamic fragment
C) Content fragment
D) Header fragment

3. A newly hired marketer needs to create an email for the upcoming "Back to School" campaign. To ensure all marketing materials adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" which includes the standard header, footer, and styles.
How should the marketer begin creating their email?

A) Ask the content administrator to create a new "Back to School" email specifically for them.
B) Create a blank email and then import the header and footer images from Assets Essentials.
C) Find and use the "Back to School Template" from the Content Templates list.
D) Copy a previous campaign and manually modify the content to fit the "Back to School" theme.

4. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are allowed to complete the 'Wait' activity and then proceed to the next step.
B) They are permanently stopped at their current position and will not proceed further.
C) They remain in the 'Wait' activity indefinitely.
D) They are immediately moved to the 'End' of the journey.

5. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Split
B) Enrich
C) Exclude
D) Audience

Solutions: