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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Automate email campaigns
|
| Topic 2: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 3: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 4: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 5: Content Creation and Delivery | 24% | - Build and customize email content
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A) Einstein Content Selection
B) Einstein Coy Insights
C) Enhanced Dynamic Content
2. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A) Add and Update
B) Append
C) Overwrite
3. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A) Filter Activity in Automation Studio
B) Email Performance Over Time Report
C) Pivot table in Datorama Reports
4. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Create folders in My Tracking and select where to send results when sending an email.
C) Remove old tracking results on a regular basis to declutter the results list.
5. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
A) A/B Testing
B) Einstain Engagement Activities
C) Path Optimizer
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
