Microsoft MB2-720 : Functional Application in Microsoft Dynamics Marketing

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: May 27, 2026
  • Q & A: 90 Questions and Answers

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Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. What do cross-campaign rules control?

A) The maximum number of mailing lists a contact can subscribe to.
B) The maximum number of campaigns a contact can participate in.
C) The maximum number of times the contact can be counted in campaign result metrics.
D) The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.


2. How many market segments can a market be segmented into?

A) a maximum of one per media outlet
B) an unlimited number
C) a maximum of one per demographic, psychographic, and geographic characteristic
D) a maximum of one per media type


3. You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?

A) registration start and end dates
B) exhibit start and end dates
C) item start and end dates
D) event start and end dates


4. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?

A) Add a form to the website and configure the form to submit data to the landing page.
B) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
C) On any page of the website, create a hyperlink to the landing page URL.
D) Add a page to the website and embed the HTML code of the landing page into the page.


5. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?

A) the frequency at which the campaign retries an activity until it succeeds
B) the number of days between activity recurrences
C) the number of days to wait before performing the activity that follows the Scheduler
D) the number of days to wait before activating the campaign


Solutions:

Question # 1
Answer: C
Question # 2
Answer: D
Question # 3
Answer: D
Question # 4
Answer: C
Question # 5
Answer: D

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