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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A. Add and Update
B. Append
C. Overwrite

Question 2

A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A. Data Filter
B. Attribute Group
C. SQL Query Activity

Question 3

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A. Use Automation Studio Filtering, Messaging, and wait activities.
B. Use Journey Builder Recurring Entry Source,Messaging, and Flow Control Activities
C. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

Question 4

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Under user permissions, select limited template access.
B. Configure restrictions within a Content Area for approval block types
C. Configure Content Blocks to only be usable within approved templates.

Question 5

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Overview tab in email Studio
B. Pending tab in Content Builder
C. Tracking tab in Journey Bulkier

Solutions: