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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?

A) Participate in the Google Analytics Benchmarking Service.
B) Add more links within the existing URL to the pages to be optimized.
C) Increase the Google AdWords bids.
D) Find high performing keywords to add to your campaigns.

2. Bob is troubleshooting his Google Analytics code. He believes that he has installed the code properly but when he views his website he can see the Google Analytics tracking code as if it were part of the website and not part of the page. Bob has asked you to help him resolve the problem. What do you suspect is the problem?

A) Bob has added the code with a WYSIWYG editor.
B) Bob has added the code as plain text.
C) Bob has not added the code to the page's footer.
D) Bob has added the code using HTTP instead of SHTTP.

3. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
D) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.

4. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits
B) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page
C) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
D) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s

5. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_language
B) var google_conversion_format
C) var Google_conversion id
D) var google_conversion_value

Solutions: