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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
A) interest
B) Confirmed Interest & Registered
C) Confirmed interest
D) Interest & Registered
2. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
A) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
B) Pacing - daily rows are being created for every lead and opportunity keys
C) The data is stored at the workspace level.
D) No mappable measurements - all measurements are calculated
3. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
A) The source file does not contain the media Buy entity
B) Main entity is not mapped
C) The file does not contain any measurements (dimension only)
D) All mapped Measurements for a given row have values equal to zero
4. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:
Which harmonization feature should an Implementation engineer use to meet the client's requirement?
A) Transformers
B) Parent Chile
C) Fusion
D) Calculated dimensions
E) Custom Classification
5. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A) 8
B) Depends on the Data Updates Permissions
C) 4
D) 3
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,D | Question # 3 Answer: B,D | Question # 4 Answer: E | Question # 5 Answer: C |




