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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
- A. Account Send Summary
- B. Email Performance Over Time
- C. Email 5ends by User
Correct Answer: A 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Withdraw email approval.
- B. Unshare the email.
- C. Cancel send using email.
Correct Answer: A 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Auto-Suppression Lists
- B. Bounce Mail Management
- C. List Detective
Correct Answer: C 🗳️
Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
- A. Add CAPTCHA validation to the form
- B. A double opt-in at signup
- C. Leverage a Smart Capture block
Correct Answer: B 🗳️
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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Review opens and clicksactivity summaries.
- B. Export the journey email analytics.
- C. Define a goal for each journey.
Correct Answer: C 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
