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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which components should be used when creating calculated metrics in Adobe CJA?
(Select two.)
Response:

A) Event Types
B) Metrics
C) Dimensions
D) Data Processing Rules

2. Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
Response:

A) Cross Channel Analytics
B) Workspace Overview
C) Annotations
D) Data Dictionary

3. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Enable Identity Resolution and reprocess the customer data.
B) Reassign the campaign to a static data source.
C) Apply a fallback profile segmentation rule.
D) Recreate the campaign with a new profile schema.

4. Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
Response:

A) Create a custom metric for campaign tracking.
B) Update the date range to cover the entire quarter.
C) Enable identity resolution for all campaign events.
D) Adjust the campaign priority settings.

5. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Custom Dimension Cohort
B) Latency Table
C) Rolling Calculation
D) Conversion Metric Cohort

Solutions: