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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.
What is a valid insight gained about the impact of marketing email engagement on order value? Response:
A) Email 2 generated the highest click-to-order ratio.
B) Email 3 had the greatest average attributed order value per email click.
C) Email 4 was the last email clicked before orders totalling $54.3 million.
D) Email 5 is attributed $38.4 million in order value during the attribution window.
2. Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
Response:
A) Update calculated metrics definitions.
B) Enable real-time data syncing for new campaigns.
C) Reassign campaign metrics to the engagement tracking report.
D) Adjust the eligibility criteria to target returning customers correctly.
3. What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:
A) Data Field Curation
B) Field Permission Manager
C) Data Privacy Rules
D) Custom Metric Builder
4. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:
A) Review Campaign Metrics
B) Enable Real-Time Data Sync
C) Monitor Conversion Rates
D) Check Identity Resolution Logs
5. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:
A) Metric Filter
B) Date Range Filter
C) Event Trigger Filter
D) Static Filter
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A,C | Question # 5 Answer: A |
