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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 2: Assortment and Space Management | - Retail Optimization
|
| Topic 3: Retail Economics and Supply Chain | - Business Operations
|
| Topic 4: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 5: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 6: Fact-Based Selling and Storytelling | - Communication and Insights
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.
A. Linear Regression
B. Quantile Regression
C. Polynomial Regression
D. Decision Tree Regression
Question 2
Which action would BEST reduce shrink in a perishable category?
A. Add more branded items to the assortment
B. Improve forecasting and shelf-life rotation
C. Increase promotion frequency
D. Order large quantities for better pricing
Question 3
Which statement best describes the relationship between space and assortment in retail planning?
A. Space always comes first and assortment is chosen to fill it exactly.
B. Assortment always comes first and space is adjusted afterward.
C. The amount of available space can limit assortment and assortment choices can influence how space is allocated.
D. Space planning decisions are made independently of assortment planning.
Question 4
Define Loyalty Card Data.
A. Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
B. Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
C. Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
D. Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
Question 5
What is the primary benefit of planning high-ROI promotions?
A. They deliver stronger sales per dollar spent, maximizing return
B. They eliminate the need for promotional frequency optimization
C. They ensure all shoppers receive the same promotional offers
D. They reduce the need for vendor funding contributions
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
