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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Analytics | - Retail and shopper data analysis
|
| Execution and Business Planning | - Category execution and collaboration
|
| Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Category Management Foundations | - Category management principles and framework
|
| Category Strategy Development | - Strategic category planning
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Which of the following best defines the key stages and components of a retail supply chain?
A. The marketing strategies used to promote products to customers
B. The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
C. The financial planning and budgeting for inventory purchases
D. The transportation and storage of goods from manufacturers to warehouses
Question 2
What is the primary purpose of slope analysis in pricing strategies?
A. To determine the total revenue generated from all product sizes.
B. To calculate the profit margin for each product size.
C. To compare the production costs of different product sizes.
D. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
Question 3
The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.
A. Linear Regression
B. Quantile Regression
C. Polynomial Regression
D. Decision Tree Regression
Question 4
Which of the following is a key component of the science of assortment planning?
A. Consumer Decision Trees
B. Shelf space optimization
C. Future trend speculation
D. Creative packaging design
Question 5
What are the primary data sources for shopper insights?
A. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
B. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
C. Retailer Loyalty
D. Retailer Loyalty Data and Syndicated Panel Data
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |
