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CIMA Managing Finance in a Digital World Sample Questions:

1. Finance business partners are seen as leaders that can influence the decisions that businesses make. Which of the following best describes their role in this process?

A) Providing preliminary insight
B) Generating information
C) Maximising value
D) Executing strategies set by the CEO

2. Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?

A) Production cost controls and regular process reviews
B) Market research
C) Customer satisfaction surveys
D) Marketing as a management process
E) Imaginative promotional campaigns
F) Competitive pricing policies

3. L and M are setting up a business offering guided hiking holidays in national parks throughout the world. The price of the holidays will include airfares and accommodation; their initial research shows that there will be a huge variability in the cost of both.
What type of pricing will be appropriate for their holidays?

A) Skim pricing
B) Price discrimination
C) Loss leader pricing
D) Penetration pricing

4. GBX has been receiving adverse customer feedback regarding late deliveries. As a result, it has decided to review its delivery logistics systems and related performance indicators.
The management team are discussing the introduction of a Key Performance Indicator (KPI) which allows a maximum of three hours to deliver a customer order Which of the following SMART criteria is unlikely to apply to this KPI?

A) Specific
B) Relevant
C) Time-bound
D) Measurable

5. Which of the following statements best describes quantitative information?

A) Information that is difficult to record and process.
B) Information that comes from data normally expressed as numbers.
C) Information that is often in the form of opinions
D) Information that is derived from case studies.

Solutions: