[2023] Free Marketing-Cloud-Email-Specialist Exam Dumps to Pass Exam Easily
Marketing-Cloud-Email-Specialist Exam Dumps, Marketing-Cloud-Email-Specialist Practice Test Questions
NEW QUESTION # 57
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Brand Builder
- B. Sender Authentication Package
- C. Sender Profile
Answer: A
NEW QUESTION # 58
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
- A. Enhanced Dynamic Content Blocks
- B. Personalization Strings
- C. AMPscript Search Functions
Answer: A
NEW QUESTION # 59
NTO wants to ensure a good user experience when subscribe reach their emails, what best practice should the NTO employ
- A. Use one file type for all images in the email
- B. Rely on image only emails to the engage subscribes
- C. Increase DPI and the file size for the images display
- D. Keep total weight in 800 kb or lower.
Answer: D
NEW QUESTION # 60
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Automation Studio and Path Optimizer
- C. Journey Builder and Behavioral Triggers
Answer: A
NEW QUESTION # 61
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Dynamic Content
- B. AMPscript Lookups
- C. Delivery Profile
- D. Sender Profile
Answer: B
NEW QUESTION # 62
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Filtered Group
- B. Publication List
- C. Smart Capture
- D. List Detective
Answer: A
Explanation:
Explanation
NEW QUESTION # 63
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Engagement Split
- B. Wait Until Activity
- C. Einstein STO Activity
Answer: B
NEW QUESTION # 64
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Send both email and SMS to ensure subscribers get NTO's messages.
- C. Ensure source channel Is available in subscriber data.
Answer: B
NEW QUESTION # 65
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop.
How should journey Builder be configured to meet this requirement?
- A. Configure Journey Entry Event to 'allow no re-entry.'
- B. Configure Journey Email Send to dedupe on email address.
- C. Configure Journey Settings to 'allow no re-entry.
Answer: C
NEW QUESTION # 66
What are some best practices for improving email delivery? (Choose 2)
- A. Don't buy email lists
- B. Authenticate email to avoid bulk folder delivery
- C. Make sure you are communicating in frequency subscriber expects.
- D. Walled Content
Answer: B,C
NEW QUESTION # 67
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
- B. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- C. Create a data extension with email address, reply date, and response fields as non-nullable.
- D. Create a data extension with email address, reply date, and response fields as nullable.
Answer: C
NEW QUESTION # 68
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?
- A. Send to the entire subscriber base.
- B. Limit the email text to 250 words.
- C. Personalize the email content.
- D. Use an infographic email template.
Answer: C
NEW QUESTION # 69
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The entry sources data extension has a primary key and subscriber key.
- B. The Update Contact Activity Is used to make status updates.
- C. The Update Contact Activity us used to make status updates.
Answer: C
NEW QUESTION # 70
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)
- A. HTML developers are needed to build templates, but not emails.
- B. Emails can be formatted for desktop and mobile without extra coding.
- C. One template can only be used for one email, maintaining brand standards.
- D. Templates provide the ability to create email messages using content blocks.
Answer: B,D
NEW QUESTION # 71
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?
- A. Replicate the automation and schedule mem to execute server eight hours
- B. Implement an API to start an automation with every file transfer.
- C. Replace the Schedule with File Drop and use a filename pattern
Answer: C
NEW QUESTION # 72
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