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Google Display Exam Practice Test Sample Questions:
1. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?
A) 50MB
B) 100MB
C) 10MB
D) 1MB
2. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
A) Online presence to sell items in an auction-style format using Google Checkout
B) Opportunity to participate on multiple platforms, allowing portability of content
C) Ability to engage with a massive community that is already interacting with the content
D) Access to the largest inventory of professional and user-generated videos in the world
3. Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
A) Transparent background images allow the ad's background to fade through the image.
B) Transparent background images allow the ad's background to be more pleasing to view.
C) Transparent background images load faster in browsers.
D) Transparent background images appear to float on the ad's background.
4. Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the
contextual targeting?
A) The contextual targeting allows the business owner to target specific demographics.
B) The contextual targeting allows the business owner to target specific languages.
C) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
D) The contextual targeting allows the business owner to insert ads into a series of related We bsites.
5. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?
A) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
B) If you are creating a display ad, you must use cost-per-click bidding.
C) If you want to be included in Google Content Network, you must use cost-per-click bidding.
D) If you want to include video overlays ads, you must use cost-per-click bidding.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
