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Marketing-Cloud-Consultant Exam topics

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1. Discovery: 15%

Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).

2. Conceptual Design: 12%

Explain the purpose of IP Warming and make a recommendation based on customer needs.
Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Articulate how data construct will drive one-to-one messaging and content.
Given a customer scenario, determine the factors to consider when scaling the solution.
Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .

3. Marketing Cloud Connect: 6%

Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

5. Reporting: 5%

Compare and contrast standard reports, data views, and tracking extracts.
Explain how the information in data views and tracking extracts are accessed.
Summarize Send Logs, including when/why to use it and how to create and manage.

6. Data Design: 12%

Understand the implications of a system being database of record.
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand available data types, retention, and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).

7. Automation: 8%

Compare and contrast triggered and scheduled interactions.
Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
Understand the required steps to build, test, and deploy an email based on customer requirements.

9. Contact Builder: 15%

Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

Explain the requirements for and the methods by which a contact can enter a Journey.
Compare and contrast automation tools, such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Customer Journey Design	18%	- Implement triggered and real-time journeys - Apply personalization and dynamic content - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic
Reporting and Analytics	14%	- Configure and interpret standard reports - Build custom reports and dashboards - Track engagement and conversion metrics - Provide actionable insights and recommendations - Analyze campaign performance
Discovery and Design	18%	- Identify integration points and data flows - Gather requirements and understand business objectives - Document current state and desired future state - Analyze customer data and segmentation needs - Define success metrics and KPIs
Email Marketing	18%	- Configure AMPscript for dynamic content - Create and optimize email content - Apply template and content block strategies - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement
Automation and Data Management	14%	- Implement SQL activities for data processing - Manage contact data and data hygiene - Configure imports and exports - Build and manage automation workflows - Utilize automation studio effectively
Marketing Cloud Configuration	18%	- Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations

Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant日本語版) Sample Questions:

Question #1

Northern Trail Outfitters は、SMS、プッシュ、メールを介した送信データを Marketing Cloud に照会したいと考えています。
コンサルタントは何を推奨するでしょうか?

A. 連絡先履歴
B. _データビューの送信
C. 抽出の追跡
D. ログを送信する

Reveal Solution Discussion 0

Correct Answer: B 🗳️