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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Generating Strategic Options | 15% | - Innovation and entrepreneurship - Strategic directions and growth frameworks - Portfolio analysis and diversification |
| Analysing the Organisational Ecosystem | 25% | - Internal capability and resource analysis - SWOT and stakeholder analysis - External environment analysis (PESTEL, Five Forces, etc.) |
| The Strategy Process | 20% | - Strategy definitions and levels - Strategic planning and decision-making models - Governance and ethical considerations |
| Digital Strategy | 20% | - Data analytics and strategic use of information - Technology risks and opportunities - Digital transformation and business models |
| Making Strategic Choices | 10% | - Strategic fit and feasibility - Evaluation criteria and risk assessment - Strategic alliances and partnerships |
| Strategic Control and Implementation | 10% | - Strategic performance measurement - Review and adaptation of strategy - Implementation planning and change management |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
1. Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?
A) Assist the Board in determining risk appetite.
B) Writing the Annual Report.
C) Integration of financial and non-financial information.
D) Consider and raise awareness of the ethical impact of proposed strategic decisions.
2. Information Systems (IS) strategy is correctly defined as:
A) The planning, organizing, investment and control of information applications in the organization.
B) Decisions on the hardware, software and communications solutions used in the organization.
C) The roles and structure of information specialists in the organization and their relationship with users.
D) Identifying the information needs of the organization and aligning development to them.
3. According to Porter's Five Forces model, which of the following would be evidence of high buyer power?
A) There is a concentration of buyers.
B) Products are not standardized and buyers cannot easily switch to another product.
C) Buyers are fragmented and act independently of each other.
D) There is a low probability of backward integration.
4. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
A) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
B) In mature markets, existing customers provide the most likely source of future earnings.
C) CRM utilizes marketing resources to retain, rather than simply attract new customers.
D) The company must be prepared to take customers' needs into account and be able to meet these needs.
E) The CRM process needs to include increasing the range of products that will be offered to customers.
5. SSS University wishes to introduce a new Car Park Management Strategy (CPMS). The aim of this strategy is to reduce the use of private cars and to encourage sustainable transport, such as cycling and public transport, by staff and students. SSS has decided to reduce the number of car parking spaces and introduce parking charges.
The Management Accountant has decided to use the Balanced Scorecard to help prepare a performance management system to assess the performance of the new CPMS.
Which of the following is an example of the Innovation and Learning perspective of a Balanced Scorecard for SSS?
A) Speed of processing the payment for parking charges.
B) Easy access to car parking spaces.
C) Number of days of training for car park attendants.
D) Reduction in complaints from customers.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: B |




